Carestream Dental Hosts ‘Virtual Trade Show’ in Light of Cancellation


When the Hinman Dental Society made the difficult decision to cancel its annual trade show typically held in Carestream Dental’s hometown of Atlanta, Ga., the company was quick to turn a disappointment into a digital innovation. In lieu of a physical trade show booth, Carestream Dental took booth #1529 online and used social media platforms and the company’s new eCommerce website to offer product demos and trade show deals.

“We look forward to Hinman every year, especially since it’s in our own backyard,” Jeremy Thomas, general managers, the Americans, Carestream Dental, said. “It’s our chance to see familiar faces from across the Southeast, but as a healthcare company, we understand the need to be cautious in today’s environment. So, we got creative and took the trade show online.”

On Friday, March 20, what would have been the second day of the Hinman trade show, Carestream Dental hosted a virtual trade show using Facebook Live. The state-of-the-art operatory in Carestream Dental’s new headquarters had played host to many visiting doctors and industry partners, and would virtually welcome viewers from across the country. Product experts gave live demos, doctors answered questions and promotions that would have only been available to trade show attendees.

People who visit the “Shop Online” section of Carestream Dental’s website will find special show pricing on scanners, bundles for implant workflows and buy-one-get-one-at-no-cost offers. Oral healthcare professionals also had access to CBCT deals and 0 percent financing when working directly with their sales rep. These deals will be available till March 23.

“The theme of the meeting was ‘Come Home to Hinman,’ so in a way streaming the virtual trade show from our HQ operatory is a way to invite people to visit Carestream Dental’s ‘home’,” Thomas said.

While in this case, extenuating circumstances prompted the need for a digital platform, Carestream Dental had already been exploring novel ways for oral healthcare professionals to experience its technology virtually. For example, the company recently experimented with holograms of its technology at trade shows to reduce its footprint and cut back on waste. It’s another part of Carestream Dental’s ongoing commitment to using data-driven insights to fuel digital workflows.

Part of Carestream Dental’s mission is changing lives by providing the solutions oral healthcare professionals need for more confident diagnoses and better patient care. With growing global health concerns, Carestream Dental is changing lives in a different way by keeping doctors and their teams safe and offering alternative ways to access technology from the comfort of their own practices.

Visit Carestream Dental’s Facebook page to see videos streamed from the company’s headquarters and visit, log in from the upper-right corner and select Shop Online to take advantage of trade show prices.