The American Association Of Endodontists Debuts Consumer Engagement Campaign: ‘Worth Saving’

12-04-2019

During the American Association of Endodontists’ annual meeting known as AAE19 occurring in Montréal this April, the Association’s Public and Professional Relations Committee will be debuting their recent, multi-layered ad campaign called “Worth Saving”.

“Worth Saving” was created and is currently being implemented by the AAE to help the public realize the importance of saving their natural teeth and to seek treatment from endodontists as their first choice for oral health care.

The initiative is made up of social media, earned press, promotion through AAE’s thousands of members and other direct consumer engagement activities. Additionally, the AAE formed a collection of search engine advertising, sponsored social media posts and online display advertising. AAE is also using grassroots activation through member outreach, a series of videos, surveys and call-outs on Twitter.

People who click on the advertisements and social media posts will be sent to the AAE’s helpful Find My Endodontist online search tool, which allows patients to easily find an endodontist based on distance and office locations. The AAE Board of Directors prioritized the ongoing initiative in its Strategic Plan.

They will be unveiling their initiative during their session meeting called “AAE Consumer Campaign: Making Endodontists Part of a Bigger Conversation” on Saturday, 13th April. The PPRC will provide a deeper understanding of the initiative’s goals, core targeted audience, and share ideas about how endodontists can broaden the engagement’s themes to help increase awareness about the dental specialty. Additionally, the gathering will touch upon the AAE’s “Save Your Tooth Month”, a creative monthlong awareness campaign happening in May.

The session will also provide a closer examination of the various phases involved or currently being executed, which include data-based research analysis and survey activation, videos featuring “savers” in various professions and a competition involving landmarks.