1-800-DENTIST®, the dental profession’s #1 source of pre-screened new patient leads, announced that it is partnering with Sirona Dental Systems, Inc., to provide marketing support to the more than 15,000 dental practices in the US offering CEREC® single-visit dentistry.
The partnership between the Los Angeles-based dental marketing company and Sirona, the dental industry’s global technology leader, is designed to increase consumer awareness of CEREC (Chairside Economical Restorations of Esthetic Ceramics) — an advanced CAD/CAM system which enables dentists to create high-quality, natural-looking restorations in just one appointment. A key component of the strategy is a major national consumer advertising campaign by 1-800-DENTIST. Television commercials and online advertising promoting the advantages of CEREC single-visit dentistry will begin appearing in January 2016.
Fred Joyal, co-founder of Futuredontics®/1-800-DENTIST, is working closely with Sirona’s executive team to create new opportunities for CEREC practices to grow their patient base. One of the programmes will feature Joyal appearing with Dr. Mike DiTolla, Sirona’s Director of Clinical Affairs, in “Guardians of Dentistry” — a series of free educational events where dentists can learn marketing best practices for attracting high-value CEREC patients.
“Teaming up with Sirona is a win/win for patients and CEREC dentists,” Joyal explained. “Today’s consumers are busier than ever so they want to get in and out of the dentist’s chair as quickly and easily as possible. CEREC is the solution they want but don’t know about.”
“1-800-DENTIST is putting its considerable consumer advertising budget behind a single-visit dentistry message that will get patients asking for CEREC by name,” Joyal continued. “Once consumers learn about the availability of single-visit dentistry demand for practices offering CEREC technology is projected to hit an all-time high.”
As part of the partnership with Sirona, 1-800-DENTIST is offering CEREC practices that become members of its patient leads programme a variety of exclusive services and marketing tools. These include a 2:1 production guarantee on patient leads that will generate a minimum of $24,000 annually and special discounts on PatientActivator®, a dentistry-focused communications, social and online reputation management tool featuring exclusive CEREC marketing content.