Align Technology, Inc. has launched the Align Digital and Practice Transformation (ADAPT) service for Invisalign and iTero doctors.
ADAPT is an expert and independent fee-based business consulting service offered by Align to optimise practices’ operational workflow and processes to enhance patients’ experiences and staff satisfaction, which will in turn translate into higher growth and greater efficiencies for orthodontic practices. The goal of ADAPT is to support digital practice transformation for Invisalign doctors and their staff.
ADAPT is the first independent service offering for doctors offered by Align and was developed based on years of data-based insights from practices using Invisalign and iTero, tested through an extensive global pilot. Pilot practices saw strong growth and practice transformation during pilot periods in each key business region.
Additionally, ADAPT is designed for orthodontic practices with approximately 200 total case starts or more per year who are seeking to build their future business to scale for clear aligner and digital workflows.
Guided by a team of business consultants, analysts and support specialists, ADAPT offers a customised onsite consulting service to each participating practice. The service combines a review of business operations and practice workflow data with Align’s expertise in digital workflow optimisation, practice support services, business transformation, marketing, and clinical education support.
“As the modern world of orthodontics is evolving, and more patients prioritise convenient appointments, accessible information and personalised treatment planning, we want to help doctors succeed by building digital practices with an enhanced patient experience,” said Raj Pudipeddi, chief innovation, product, and marketing officer, and SVP at Align Technology.
He added that the ADAPT service can provide the necessary tools and support to help doctors and staff identify issues and implement solutions to efficiently migrate to a digital orthodontic practice with a clear aligner model. This focus exemplifies Align’s ongoing commitment to lead the change in digital orthodontic innovation.
The ADAPT pilot has been successfully developed across EMEA, the US and Asia Pacific region last year. As a result of the ADAPT service, on average, participating practices increased practice revenue by 20% within six months of implementation*.
*Data on file at Align Technology, as of 07/22/2020
