Align reinforces its commitment to comprehensive dentistry by showcasing the Align Digital Platform, including recent innovations, in a multi-media exhibition space of hybrid in-person and virtual experiences.
Align Technology, Inc., a leading global medical device company that designs, manufactures, and sells the Invisalign system of clear aligners, iTero intraoral scanners, and exocad CAD/CAM software for digital orthodontics and restorative dentistry, is present at the International Dental Show 2021 (IDS) in Cologne, Germany, from 22 to 25 September 2021. Together, the Align and exocad booths represent Align’s biggest IDS exhibition space to date.
Align’s interactive booth, located in sector A-030-C-031, Hall 3.2, showcases its full portfolio of products and services. Align’s presence at IDS has been developed as a hybrid experience, with a physical space compliant with public health guidelines for the limited number of in-person attendees, plus virtual experiences specially designed for those attending digitally. The virtual platform complements the physical event experience by giving access to the seminar series and tech talks, allowing visitors to learn about the Align brands and technologies, and get in touch with an Align representative.
IDS 2021 attendees – including doctors, lab practitioners, and industry partners – can learn about Align’s innovations, including the Invisalign Go Plus system, the latest addition to general dentists’ portfolio for mild to more complex cases. Attendees also have the opportunity to see how digital workflows are enabled by the Align Digital Platform for the Invisalign system, iTero intraoral scanners, and a suite of proprietary digital tools, including virtual solutions for continuity of care with existing patients. In addition, Align also showcases its end-to-end workflows, including the ortho-restorative workflow and software solutions from exocad for restorative dentistry.
“We are committed to providing long-term, agile solutions to help dental practitioners use the Invisalign system and iTero scanners to achieve predictable and efficient treatment outcomes and create positive experiences for patients,” said Markus Sebastian, Align Technology senior vice-president and managing director, EMEA. “IDS is a key event to meet with Invisalign doctors and other practitioners to showcase the latest innovations that are part of our integrated Align Digital Platform. This year, we are delighted to get the opportunity to connect and demonstrate our commitment to the dental community, whether in person or virtually at IDS.”
“We value close communication and collaboration with our customers and strive for opportunities to engage and better understand how we can support doctors and their staff by delivering robust digital clinical education and support programmes,” added Lee Taylor, Align Technology vice-president of marketing, EMEA. “Our goal is to inspire Invisalign practices to leverage all the digital tools available to them and transition from analogue to digital workflows as smoothly as possible.”