America’s ToothFairy and Salvation Army Launch Joint Oral Health Initiative

America’s ToothFairy: National Children’s Oral Health Foundation and The Salvation Army’s National Headquarters announced a new collaborative initiative to address the issue of paediatric dental disease. Joining efforts to maximise resources and impact on the health of underserved children, this partnership will focus on rescuing children from potentially debilitating, yet preventable, tooth decay through oral health education, awareness building, and expanding access to preventive services and treatment.

The Salvation Army will also participate in America’s ToothFairy Smile Drive – a national campaign held throughout February – National Children’s Dental Health Month – to collect toothbrushes, toothpaste and other oral care products for underserved children.

“The Salvation Army is committed to addressing the most basic human needs, of which health is one of the most important,” said David Jeffrey, National Commander of The Salvation Army USA. “We look forward to collaborating with America’s ToothFairy to raise awareness of the devastating impact of paediatric dental disease and to ensure the children and families we serve have access to quality, affordable oral health resources and services.”

“We are very proud to partner with The Salvation Army, recognising their vital contributions to the health and wellness of families across our nation,” said Fern Ingber, America’s ToothFairy President and CEO. “We can think of no better partner in our effort to serve children and families in need.”

Paediatric dental disease is one of the most prevalent illnesses affecting children in the US. More than 40 per cent of US children have dental cavities by the time they reach kindergarten, and one in five go without dental care. Left untreated, severe tooth decay can lead to malnourishment, anaemia, life-threatening secondary infections and even death. – Doug Carey