Anatomage, a market leader in medical visualisation technology, has spun out its 3D dental business as a wholly owned subsidiary called Osteoid. Calvin Hur, an over-20-year veteran of the 3D design and printing industry, will lead Osteoid as its chief executive officer, where he will oversee strategic direction and product roadmap. Anatomage founder and chief executive officer Jack Choi will continue to serve Osteoid as an advisor.
The move will allow each company to focus on expanded innovation in its core specialty. Anatomage will focus on its medical and educational solutions. Osteoid will focus solely on 3D dentistry solutions, including the award-winning Invivo 3D dental imaging solutions, as well as its Invivo Workspace cloud-based platform, and solutions for precision surgical guide fabrication.
Backed by resources from its Anatomage parent, Osteoid will make significant investments in R&D and Go-To-Market initiatives that deliver even more precision and efficiency in visualising unique anatomy for implant planning, orthodontic, endodontic and prosthodontic applications, and more. Recognising the pivotal role of key opinion leaders in the dental and supplier ecosystem, Osteoid also will incorporate customer-driven innovation by developing Osteoid’s solutions cooperatively with strategic partners.
With the dental imaging market projected to grow to $4.1bn by 2025 (Markets and Markets, March 2020), Osteoid is positioned to capture growing demand for digital dental solutions. For over 10 years Osteoid’s Invivo 3D imaging products have served the broad needs of thousands of dental professionals who give these solutions high marks for high quality 3D rendering and design capabilities for restorations, using an intuitive interface and simple workflow. Invivo solutions help visualise anatomy, diagnose, share cases with other professionals and perform fast and intuitive implant planning.
Forthcoming new offerings including Invivo6 Plus for 3D Design, added features for Invivo Workspace, and added capabilities for precision surgical guide production will help dental professionals to become more connected, for even greater precision and efficiency across their businesses.
“Dental practices need technology partners with a total commitment to innovation, so we can continually improve care to patients. As an Invivo software user I’ve found the product to be extremely precise, but more importantly the people behind the company have been incredibly knowledgeable, with a genuine passion for making sure my cases go well,” said Nima S. Massoomi, DMD, MEd, MD, a maxillofacial surgeon and fellowship-trained facial cosmetic surgeon. “Whether as Anatomage or Osteoid, I have appreciated their commitment to our industry, and look forward to following the company.”
“Our team is proud to have earned the trust of dental experts for delivering products that streamline the dental workflow,” said Choi. “As the separate dental-focused entity, Osteoid can remain on the leading edge of 3D visualisation technology for the dental industry.”
“Osteoid is on a mission to deliver the future of modern dentistry, and I’m honoured to lead such a customer-driven team,” added Hur. “We are more focused and committed than ever to helping accelerate the move to digital dentistry.”
