New York, USA – The Colgate-Palmolive Company and the American Dental Association (ADA) have announced a collaboration in support of Colgate’s annual Oral Health Month programme. Now through June 30, the ‘Share More Time, Share More Smiles’ campaign will endeavour to decrease poor oral health outcomes among US Hispanics by inspiring families to share more time, moments and smiles together, as a means of educating them about the importance of proper oral care.
To engage Hispanic families, ‘Share More Time, Share More Smiles’ will rally around the social media hashtag #TimeToSmile. For each image posted on Facebook, Twitter, Instagram or Google+ of family members practicing oral hygiene and tagged on social networks, Colgate will donate $1 (up to a maximum of $40,000) to Give Kids A Smile®, an ADA Foundation programme that provides free oral health care, education and screening to underserved children.
To help spread the message of proper oral health, Ms. Karla Martínez – Colgate spokesperson, TV personality and mother of two – will be attending community events at two Fiesta Mart stores in Houston, TX, USA on Saturday, June 11, 2016, to take photos, meet families and speak about the importance of oral health practices, such as brushing twice a day, flossing daily and visiting a dentist regularly. Colgate products with the ADA Seal of Acceptance will also be featured during the events.
“We’re excited about Oral Health Month, which focuses on the importance of prevention and the impact of good dental health on overall health. Good habits – like brushing for two minutes, twice a day with fluoride toothpaste and visiting a dentist regularly – helps keep smiles healthy,” said ADA president Ms. Carol Gomez Summerhays. “Leading by example is one of the best ways to teach these healthy habits.”
In collaboration with the ADA, this campaign will provide bilingual oral health education materials such as sharable infographic, pamphlets and resources on colgate.com/sonrisas. Bilingual videos, articles, downloadable family activities will also be available on the ADA’s site MouthHealthy.org/OralHealthMonth.
“At Colgate, we are committed to communicating in culturally relevant ways to inform people about proper oral health habits,” said Carla Kelly, general manager, US Multicultural Marketing, Colgate-Palmolive. “‘Share More Time, Share More Smiles’ provides an opportunity to interact with the US Hispanic community in an engaging and educational way to encourage lifetimes and generations of healthy smiles.”
