Colgate-Palmolive partners with 3Shape to deliver improved tooth whitening experience

Colgate-Palmolive and 3Shape are partnering to introduce the Colgate Illuminator, a tailored-to-patient teeth whitening tool to dental clinics across the US, with the new 3Shape Unite platform. The new tools will enable more accurate consultations and deliver an improved patient experience.

The Colgate Illuminator is an in-clinic predictive tool that shows results for consumers after using Colgate’s high-impact teeth whitening product, Colgate Optic White Professional. Thus, it illustrates the potential results for the patient and help them visualise what they may achieve. The Colgate Optic White Professional is a whitening treatment that is designed for “no tooth sensitivity, no gum irritation, and no mess”, offering whiter teeth in “just five days” when used as directed, according to 3Shape.

Dentists can access the new Colgate Illuminator software via the new 3Shape Unite digital dentistry platform. From there, dentists can provide each patient with a scan that conveys a simulation of the predicted outcome from the whitening treatment.

3Shape’s new software, available to dentists as an in-clinic app, employs an evidence-based algorithm to display an interactive before and after patient photo. According to 3Shape, the process takes “just seconds” and, based on a patient’s age and teeth shade, the software provides a predictive preview of how the teeth will look following the treatment process.

This collaboration aims to help remove the guesswork and alleviate the apprehension patients often feel when they visit a dentist to discuss tooth whitening treatments.

Maria Ryan, Colgate-Palmolive’s chief clinical officer, said, “Colgate believes bright futures start with beautiful, healthy smiles. We’re proud that the Colgate Illuminator improves the whitening experience for both dentists and patients. With this predictive, innovative tool, dentists can personalise the whitening experience by showing patients how their teeth could whiten when using Optic White Professional high-impact tooth whitening products based on results achieved in clinical studies. And we believe patients are going to love seeing what is possible and how their bright new smile could look.”

Jakob Just-Bomholt, CEO of 3Shape, concluded, “Colgate’s incredible whitening solution is now paired with 3Shape’s market-leading software and integrated into the ground-breaking 3Shape Unite platform. We’ve created a smile whitening simulation tool that has the potential to really help ease patients’ aesthetic concerns: it’s fast and powerful. We believe that partnerships like this are the way forward when advancing patient care and improving the patient experience.

“Colgate customers can now have quick and simple dentist consultations that model realistic predicted whitening transformations as part of a tailor-made experience. We couldn’t be prouder to partner with Colgate to deliver this innovative new solution.”