CURAPROX celebrates 50th anniversary milestone

CURAPROX is thrilled to announce fifty years of the world-beloved brand. This anniversary is a major milestone for CURAPROX and its parent company, Curaden, on its mission to provide “better health for you” with colourful and effective products such as interdental brushes, manual toothbrushes with fine and precisely arranged filaments, gentle and great tasting toothpastes, and best-in-class sonic toothbrushes.

“CURAPROX is currently undergoing spectacular transformation and exponential growth to take place over the next five years,” said Steffen Mueller, managing director, US and head of International Sales at Curaden. “The brand has always placed an emphasis on the importance of oral health and its direct relation to general health, which will continue to rapidly evolve through new innovations, strategic marketing tactics to educate the youth for generations to come, and cutting-edge product launches over the coming years.”

At its core, Curaden is a family-run company, led for decades by the Breitschmid family. The company is looking forward to taking its next steps into the future with incoming CEO, Christine Breitschmid at the helm. Christine will be Curaden’s first female CEO in the company’s history, aligning perfectly with the brand’s plans for growth and breaking tradition. Her first order of business, working alongside her father, Ueli Breitschmid, to further their mission to remain the world’s leader in oral hygiene and prevention. Christine and the Curaden team have recently announced a collaboration with the International Team for Implantology (ITI) to make greater advances in prevention and care in the field of implant dentistry— a first for both brands to collaborate outside of their own prestigious global networks.

“Curaden’s mission is to contribute to a healthier and happier society by providing peerless excellence in oral self-care,” said Christine Breitschmid, managing director for Curaden and incoming CEO. “We are strengthening our position as the leader in premium preventative oral self-care solutions, covering all categories with best-in-class learning, user experience and meaningful innovation. I look forward to working with Steffen and the US marketing team to implement new and exciting tactics that reach the American masses with our core messaging.”