The German dental industry will be demonstrating its capabilities in the USA in 2016. With an exhibition titled “DENTAL TECHNOLOGY FROM GERMANY,” the Federal Ministry for Economic Affairs and Energy (BMWi) will present high-tech companies from the globally leading German dental industry at the Greater New York Dental Meeting from November 27 to 30, 2016. On the 600 square meters of the German Pavilion, about 30 exhibitors will showcase their latest products and customised technologies for the growing US healthcare market. In parallel, an interactive special show called the Science Lab will enable visitors to experience first-hand the latest innovative solutions provided by the German dental industry for dentists’ practices and dental laboratories. These new products and processes have been developed to the point of market readiness in cooperation with scientific institutes. A high-caliber German guest speaker will make specialist presentations at the convention accompanying the trade fair. The sector exhibition “Dental Technology from Germany” will be organised and conducted by Koelnmesse in close cooperation with the Federal Ministry for Economic Affairs and Energy and the Association of the German Trade Fair Industry (AUMA). A high-ranking representative of the ministry will open the “Dental Technology from Germany” exhibition in New York.
The Association of German Dental Manufacturers (VDDI) supports the activities of German dental companies all over the world. In 2016, the association will be celebrating its 100th anniversary. This special occasion was a major factor in the VDDI’s decision to stage a special show of high-end products and treatment methods next year in a well-established buyer country such as the USA.
German dental companies have become reliable and outstanding trading and cooperation partners of the US healthcare industry. According to a VDDI study, in 2014 the German dental industry had a turnover of €4.637 billion* and an export share of over 62 per cent. The USA is the second-largest trading partner of the German dental industry, after the rest of Europe.
Through the German special show at the Greater New York Dental Meeting in 2016, as well as an evening reception that will be held by the German consul general for invited guests from the USA and Germany, the Federal Ministry for Economic Affairs and Energy aims to emphasise the excellent long-term eco-nomic relations between Germany and the USA.
* ($5.17 billion)