Dentistry and Dental Technology Delivered with Passion

“The Quality of Aesthetics”: Third International Expert Symposium Hosted by Ivoclar Vivadent in Madrid

Product exhibitions during break times.

About a thousand dentists and dental technicians from 47 countries attended the Third International Expert Symposium hosted by Ivoclar Vivadent in Madrid, Spain. Thirteen renowned opinion leaders from academic institutions, dental practices and laboratories provided insights into the latest advancements in the field.

Mr. Robert Ganley, CEO of Ivoclar Vivadent AG, underlined his desire to advance dentistry through intense dialogue. Ms. Sonia Gómara, Managing Director of the company’s subsidiary for the Iberian Peninsula, was delighted to provide the attendees with an opportunity to get to know the work of some of the world’s most distinguished dental experts.

Opening speech by Mr. Robert Ganley, CEO, Ivoclar Vivadent AG.


Trending high: Minimally invasive procedures

Several speeches revolved around minimally invasive treatment options: Dentists talked about outcome-oriented approaches to preparation and impression-taking methods using trays and intraoral scanning devices. Dental technicians discussed the effects of limited oral space on their choice of materials and procedures. Adhesive cementation came to the fore in relation to the placement of all-ceramic restorations.


The question: Analogue or digital?

Analogue and digital techniques were at the centre of several presentations and these were weighed up against each other. The general consensus was that the future of dentistry would be significantly characterised by efficient yet high-quality digital aesthetics, while manual techniques would be associated with achieving the highest degree of naturalness. Dedication to patient, paired with intuition and creative skills, forms the foundation of every successful treatment, regardless of whether digital or analogue methods are used.


Renowned speakers

Presentations were delivered by Prof. Dr. Sidney Kina (Brazil), Prof. Dr. Florian Beuer, Prof. Dr. Daniel Edelhoff, Dr. Andreas Kurbad and Mr. Oliver Brix (Germany), Dr. Mauro Fradeani and Mr. Michele Temperani (Italy), Dr. Marko Jakovac (Croatia), Dr. João Fonseca (Portugal), Dr. Rafael Piñeiro Sande and Mr. August Bruguera (Spain) and Dr. Ronaldo Hirata and Mr. Lee Culp (USA).


Experts Circle and award ceremony

Seminal concepts and trends were also discussed the day before the conference: At an “Experts Circle”, selected speakers delivered short presentations and took part in a panel discussion, giving 500 attentive participants insights into the future of digital dentistry. This was followed by the announcement of the winners of the “IPS e.max Smile Award”.


Next Symposium to be held in Rome

Ivoclar Vivadent’s weekend event in Madrid provided the attendees with plenty to talk about and they were invited to continue their conversations at the company’s gala dinner (“Ivoclar Vivadent & Friends”). Bringing the conference to a close, Ms. Gómara said that the dialogue on dental aesthetics would be continued at the Fourth International Expert Symposium in Rome, Italy in 2018.

Gala dinner at “La Quinta de Jarama”.

IPS e.max® is a registered trademark of Ivoclar Vivadent AG.