As part of its sustainability strategy “Beyond: Taking action for a brighter world”, Dentsply Sirona has supported World Oral Health Day (WOHD) throughout 2022 and sponsored the Best Branded Photo Award of this year’s campaign. The company announces continued support for World Oral Health Day in 2023 and will continue to take action to increase access to oral health globally.
Dentsply Sirona, the world’s largest manufacturer of professional dental products and technologies, was the award sponsor for this year’s World Oral Health Day (WOHD) “Best Branded Photo” award and has congratulated the winners of the award – the Dental Students Association from Etugen University in Mongolia. The winning photo features teachers and students posing with the WOHD 2022 #MouthProud frame and personalised posters created by the group to teach kindergarten children how to keep their teeth healthy.
“We have seen some great initiatives come out of the 2022 campaign and we commend the Etugen Dental Students Association for their efforts to instill good oral health practices in the next generation,” said Erania Brackett, senior vice-president and chief marketing officer at Dentsply Sirona. “Oral health is such a central part of a person’s overall health and wellbeing, and we are proud to once again support World Oral Health Day in 2023.”
The award-giving ceremony took place during the FDI General Assembly in Geneva, Switzerland, on 22 Sep 2022. At the same event, key results from WOHD 2022 were presented and the 2023 campaign’s theme and concept were disclosed. The 2023 campaign focuses on the importance of maintaining life-long good oral health with its motto “Be proud of your mouth for a lifetime of smiles”.
Dentsply Sirona partners with FDI World Dental Federation for WOHD 2022 as part of its sustainability strategy “Beyond: Taking action for a brighter world”. At its core is the ambition to lead the transformation towards a sustainable dentistry, increase quality of and access to oral care globally and create 25 million smiles by 2025.
Erania Brackett presented Dentsply Sirona’s ongoing activities in which the company partnered with dental professionals to promote the importance of oral health for overall health to their patients at the event at the FDI General Assembly.
To continue the momentum of WOHD throughout the year, Dentsply Sirona recently ran a social media campaign that promoted the WOHD themes of emotional, social and physical wellbeing, with a mixture of culture and information posts to highlight oral health issues and ways to create healthy smiles. Meanwhile, DS Women, an employee resource group at Dentsply Sirona, organised an employee-led initiative to further oral health by collecting and donating more than 4000 toothbrushes and oral hygiene products for community-based organisations serving families and individuals in need in the US and Canada.
Recognising the importance of oral health
“With the recent approval and adoption of a global oral health strategy, the World Health Organization has recognised oral health as an integral part of overall health and a priority area for Member States to address”, said Cherée Johnson, senior vice-president, general counsel & chief legal officer and chair of sustainability committee at Dentsply Sirona “At Dentsply Sirona, we welcome this decision and believe that now more than ever is the time for everyone in dentistry to increase awareness as well as take action and work on identifying new ways to increase the quality and access to oral health globally so that everyone around the world has a chance for a happy, healthy smile.”