Fred Joyal Joins Sirona’s “Guardians of Dentistry” CEREC® Road Show Tour

Los Angeles, CA, USAFuturedontics® has announced that company founder Fred Joyal is co-headlining “Guardians of Dentistry”, a national educational tour for dentists sponsored by Sirona Dental, Inc. He will be appearing with Dr. Mike DiTolla, Sirona’s Director of Clinical Affairs, in a special series of free one-night events showcasing the power of CEREC® CAD/CAM technology.

Guardians of Dentistry is a first of its kind interactive road show that offers dentists a unique opportunity to see how CEREC is revolutionising the practice and business of dentistry. Attendees will learn new clinical skills and get hands-on experience using the latest CAD/CAM technology under the guidance of Dr. DiTolla, a nationally recognised CEREC expert. Dental marketing guru Fred Joyal will provide real-world business strategies for building a successful CEREC single-visit dentistry practice. Highlights include: 

  • A review of the latest updates in CEREC technology
  • Best marketing strategies for single-visit dentistry practices
  • Collaborating with CEREC dentists via SIROWORLD
  • New 2016 CEREC consumer marketing initiatives 

The tour premiered during ADA 2015 in Washington, DC, USA, and is scheduled to run through spring 2016. A complete list of 2016 tour dates can be found on their website.

“It’s exciting to be part of something as groundbreaking as the Guardians of Dentistry,” Fred explained. “Mike (DiTolla) and I have worked hard to create a fun, fast-paced evening filled with tips for improving clinical skills, increasing case acceptance and marketing to high-value patients. Whether you are considering a CEREC System or are an experienced user, you’ll come away with a fresh appreciation of how CAD/CAM is transforming dentistry.”

A respected authority on dental marketing, Fred Joyal is best known for founding Futuredontics, the parent company of 1-800-DENTIST® — the industry’s #1 patient leads programme. He is the author of two bestselling books, 2015’s “Becoming Remarkable – Creating a Dental Practice Everyone Talks About” and “Everything is Marketing: The Ultimate Strategy for Dental Practice Growth”, which is now in its 5th edition. His popular “Go Ask Fred” blog regularly examines dentistry’s hot-button topics, including online reviews, 24/7 appointing and dealing with Yelp. Fred also hosts a series of dental marketing webinars, podcasts and online videos.