Have We Been Brushing our Teeth the Wrong Way?

Dentist and co-founder of WhiteWash Laboratories Matthew Lloyd explains why we have been brushing our teeth wrong this whole time


Recent research shows that only one in four adults brush their teeth twice a day and 31 per cent of adults use mouthwash and only 21 per cent use dental floss regularly. WhiteWash Laboratories, teeth-whitening and oral care experts, has formulated a different approach to our morning and night routines in a bid to improve the healthiness of teeth and gums.

Dentist and co-founder of WhiteWash Laboratories Matthew Lloyd reveals that following the Floss-Wash-Brush regime twice a day is key to achieve and maintain a healthy, white smile.



Do you brush? Brush, wash then floss? Brush, floss then wash? Bad news, you’ve been doing it all wrong – but you’re not alone.

Demystifying oral care myths is part of Matthew’s job as a dentist and keeping things transparent is key when developing premium teeth whitening and oral care products for WhiteWash Laboratories.

Matthew said, “As a general rule, the reason I champion the Floss-Wash-Brush regime is simply down to the fact it is better to remove plaque and food debris with floss before rinsing the bacteria away with an alcohol-free mouthwash.”

“Ideally, you should finish your oral care routine by brushing your teeth. That way, the toothpaste stays in contact with your teeth and gums for longer and will therefore provide better protection.”

“When it comes to our beauty regime, many of us rigorously follow our cleanse-tone-moisturise routine but to ensure we also have a smile to be proud of, Matthew claims we must think of oral care the same way we do our skin.”

He added, “The Floss-Wash-Brush method works in the same way as the cleanse-tone-moisturise routine does, by following it you’ll have a smile to be proud of for years to come.”


Top Ten Teeth Tips:

  1. Brush before breakfast. This is the ideal time as tooth decay is caused by the bacteria in our mouths using the food we eat to produce acid causing our teeth to decay.
  2. Go alcohol-free. Alcohol is the main ingredient in a lot of products on the market because of its high ability to kill bad bacteria but it also kills good bacteria in the mouth.
  3. Manual brush method. Angle the brush at 45 degrees to the gum line. The average brush head will cover two teeth, clean around in a circular motion for around five seconds and then move forward one tooth at a time repeating the same circular cleaning action for five seconds. (Don’t forget to brush your tongue!)
  4. Two minutes, twice a day. Use the timer on your phone to ensure you are spending at least two minutes brushing your teeth (twice a day).
  5. Sensitive gums? If you have sensitive gums, a rotating toothbrush is recommended.
  6. Avoid eating for an hour before bed. This is so the saliva in your mouth has a chance to clear away food debris and neutralise acid.
  7. Pea-sized amount. This is the appropriate amount of toothpaste you should use when brushing your teeth.
  8. Don’t wet bristles straight away. Avoid wetting the bristles on your brush straight away to improve plaque removal.
  9. Bleeding gums. If you have just started flossing, your gums may be sore and might bleed but if you get into the routine of flossing then after a week or so, the bleeding should stop. If you find your gums still bleed, see a dentist.
  10. Remember the 4:2 rule. If you brush twice a day for two minutes each time, then your teeth are protected so you can eat four times throughout the day – breakfast, lunch, tea and one snack. If you eat or drink more than four times in a day, then it is important that you brush your three times a day. – Emma Barlow