IDS 2021 prepares for the international dental industry

Photo: Koelnmesse / IDS Cologne

The 39th edition of the International Dental Show (IDS) will open its doors in Cologne, Germany, on 22 September 2021. The leading global trade fair of the dental industry is a secure, stable anchor in turbulent times and the best place to compare one’s company with the competition, and position it on the global market.

Dentists and dental technicians can gather information and ideas here that will enable them to make future decisions for their practice or laboratory.

The international dental industry is a strong community characterised by common values, which is reflected by IDS as the most important industry platform and with its role model function: flexibility, innovation, creativity, service and customer-orientation, cosmopolitan and community-promotion.

The organisers of IDS 2021, the GFDI (Gesellschaft zur Förderung der Dental-Industrie mbH) and Koelnmesse have taken all conceivable precautions to make the extremely important personal exchange and networking between the international industry participants in Cologne safe and pleasant.

The personal dialogue, networking within the industry and the extensive world of experience of IDS, which addresses all senses, are irreplaceable. Visiting IDS 2021 will take place under almost normal framework conditions. Regarding business discussions at the stands of the companies, hospitable and communicative encounters will also be possible in September.

Snack points, temporary food service offers and self-service restaurants with front cooking will satisfy the culinary needs of the visitors and exhibitors. An extensive space is designed and planned for all food service areas to guarantee sufficient social distancing.

Additionally, a food court in Hall 4.1 with diverse culinary offers and generous layouts is at the disposal of all trade fair participants, where discussions can be continued over lunch.

The networking will also continue long after the trade fair closes. The city of Cologne and the local restaurants are looking forward to IDS 2021 and the trade fair participants, who will also come together in larger groups. The exhibitors and visitors of IDS can enjoy the late summer and the traditional Rhenish lifestyle in the cosy breweries and beer gardens.

High number of registrations from home and abroad

To date, around 850 companies from 57 countries have confirmed their participation at IDS 2021 — a remarkable intermediate result against the backdrop of the past months. In line with the pandemic-related framework conditions, IDS is being staged in Halls 2, 3, 10 and 11.

All halls are connected via a simple circular route that has been optimised for visitors. The four entrance areas of IDS 2021 — the South, East and West entrances and the entrance on the trade fair Boulevard — ensure that the visitors will be evenly distributed throughout the exhibition halls in line with the current protection regulation.

The hall planning accommodates all necessary measures and official requirements for the protection of exhibitors and visitors, which Koelnmesse has taken into account in its safety and hygiene concept #B-SAFE4business.

For its events at the Cologne fair grounds, Koelnmesse will take all precautionary measures deemed relevant by the responsible health authorities in accordance with the Coronavirus Protection Ordinance. The necessity of these procedures will be reviewed continuously until the event and prepared accordingly. 

In addition to the physical exhibition, IDS 2021 is also offering the exhibitors and visitors the digital platform, IDSconnect. This hybrid approach enables visitors all over the globe, who are not able to travel to Cologne, to discover attractive trade fair profiles and products and connect with contact partners via innovative channels.

Because whether at a trade fair or during everyday business, the success of a company is based on three essential building blocks: inspiration, interaction and business. Where these crucial elements fall short, IDSconnect now offers additional opportunities. Extensive features make it possible to reach more potential customers easily, experience trends and presentations on demand and establish valuable contacts — from anywhere in the world.

The digital platform of IDS is very easy and intuitive for everyone to use — even without previous digital experience — bringing the world’s largest dental show directly to their screen for an authentic trade fair experience.

Glimpse of the exhibition

Align Technology, Inc. has confirmed its planned presence at the IDS. Together, the Align and exocad booths will represent Align’s biggest IDS exhibition space to date.

Align’s interactive booth, located in sector A-030-C-031, Hall 3.2, will showcase its full portfolio of products and services. Align’s presence at IDS will be developed as a hybrid experience, with a physical space that will be compliant with public health guidelines for the limited number of in-person attendees, plus virtual experiences specially designed for those attending digitally.

IDS 2021 attendees — including doctors, lab practitioners, and industry partners — will be able to learn about Align’s innovations, including the Invisalign Go Plus system, the latest addition to general dentists’ portfolio for mild to more complex cases. Attendees will also have the opportunity to see how digital workflows can be enabled by the Align Digital Platform for the Invisalign system, iTero intraoral scanners, and a suite of proprietary digital tools, including virtual solutions for continuity of care with existing patients. In addition, Align will also showcase its end-to-end workflows, including the ortho-restorative workflow and software solutions from exocad for restorative dentistry.

exocad, on the other hand, will showcase its newest software releases and innovations for dental technicians and dentists in 360m² at booth A-020 in Hall 3 with a multitude of demo stations.

Participants can experience exocad’s variety of software solutions such as DentalCAD, ChairsideCAD and exoplan. Attendees will also meet exocad’s very own experts as well as the renowned dental trailblazers Waldo Zarco Nosti and Dr Gulshan Murgai. The company will present a new booth design at IDS 2021, reflecting the company’s continued innovation and growth.

Additionally, Amann Girrbach is also looking forward on its first major trade show since the pandemic started. In addition to a number of innovations to its proven CAD/CAM products and materials, the company will focus on solutions for the interdisciplinary cooperation between dental laboratories and dental practices at the IDS, on Stand No. A-010 – B-011 in Hall 3.2.

The focus will be on the AG.Live digital platform and the Ceramill DRS (Direct Restoration Solution) product family which was launched in April. With Ceramill DRS in combination with AG.Live, Amann Girrbach extends the laboratory’s integrated digital workflow to the dentist and enables laboratories and practices to easily enjoy the benefits of Same Day Dentistry as a team.