Italian Trade Agency stocks up with innovation ahead of IDEM 2024

Ahead of the 13th edition of IDEM 2024 (International Dental Exhibition and Meeting) from 19-21 Apr in Singapore, the Italian Trade Agency (ITA) has shared some the latest dental and technological innovations that will be showcased by Italian brands. Attendees can explore the transformative impact of recent technological advancements such as digital dentistry, laser therapy, and 3D printing on patient outcomes.

Italian Trade Agency
(Image: Italian Trade Agency)

This year’s edition theme ‘Exceptional Dentistry: Techniques, Technologies, and Trends’ will spotlight the participation of 23 Italian companies and an Italian Lounge, hosted by the ITA and UNIDI (Italian Dental Industry Association).

According to ITA, Italy’s dental industry is a cornerstone of global healthcare, with an export value of €875m in 2022 and growing at a compound average growth rate at 7% over the past decade. The production of Italian dental service market sector, valued at €1.3bn in 2022, has demonstrated impressive growth, with a compound annual growth rate (CAGR) of 6% between 2011-2023. Notably, following the pandemic, the production sector witnessed an approximate 30% increase compared to pre-pandemic levels according to data from UNIDI.

The equipment category commands the highest percentage in total export of Italian companies, followed by clinical consumables, emphasising Italy’s focus on developing equipment sales internationally. The global dental market, valued at US$38.9bn in 2021, is poised for substantial growth, with a forecasted increase to US$57.7bn by 2027.

Looking ahead, Italy’s dental sector anticipates positive growth in productions and export value, with a strategic focus on technology development and digital integration. Organisations like UNIDI serves as a central hub for collaboration and innovation within the Italian dental industry, fostering partnerships among manufacturers, practitioners, and regulatory bodies to drive continuous advancements. Through its robust network and initiatives, UNIDI champions research and development, ensuring that Italian dental products remain at the forefront of technological innovation and quality excellence.

Among the activities at IDEM 2024, a highlight is the Italian Lounge, organised by ITA and UNIDI, in collaboration with the Italian Ministry of Foreign Affairs and International Cooperation. Located at booth G16, this exclusive space is designed for high-impact B2B meetings, as well as to facilitate valuable partnerships, between the 23 leading Italian companies exhibiting at IDEM and local counterparts.

The Italian companies will be showcasing a plethora of products that ranges from household oral products to surgical, lab equipment and supplies, and to advanced dental software and technology. The 23 Italian companies include: 88dent by 8853 SpA, B&B Dental, Biologitech Srl, BTK, CIMsystem, CORICAMA since 1873, COSWELL SpA, C-TECH IMPLANT SRL, Curasept, DenTag srl, DENTAL MANUFACTURING SPA, DENTAL MARKET SRL, EURONDA, IDS Dental, Jdentalcare, LASCOD SpA, MAJOR DENTAL, Mectron, MEDESY SRL, SIA ORTHODONTIC MANUFACTURER SRL, PIERREL SpA, UNIVET LOUPES, and Xline Srl.

Central to ITA’s engagement is the official opening of the Italian Lounge at Hall E, booth G16 on 19 April at 11:45am. Distinguished speakers, including Mr Dante Brandi, the ambassador of Italy to Singapore and Brunei, Mr Giorgio Calveri, the Italian trade commissioner, and Mr Gianfranco Berrutti, former president, member of the Board in charge for international promotion from the UNIDI Association, will deliver insightful speeches, underscoring the significance of Italian contributions to the dental sector.

Brandi emphasised the significance of Italy’s presence at IDEM 2024. “Italy’s consistent participation underscores our commitment to fostering collaboration and driving advancements in the dental industry. IDEM 2024 not only offers our 23 Italian participating companies the opportunity to showcase their expertise, but also serve as a catalyst for forging strategic alliances in the Singapore market and ignite new growth on a global scale,” said Brandi.

“Looking ahead, Italy’s dental sector is poised for remarkable expansion in the realms of technology development and digital integration. I am eagerly anticipating the innovative breakthroughs that will emerge as we push the boundaries further, paving the way towards exciting new frontiers of the future,” Brandi added.

Calveri expressed his excitement about Italy’s participation. “We are thrilled to participate in IDEM 2024, showcasing Italy’s rich heritage of dental innovation and 23 Italian companies joining forces to demonstrate our country’s leadership in the global dental market. Italy’s dental sector is well known and highly appreciated globally for its reliability, technological innovation and cutting-edge solutions, with total exports reaching €875m in 2022,” said Calveri.

Attendees can look forward to a three-day B2B trade fair at IDEM 2024, which holds significance in light of the surge in dental implants and oral procedures, driven by an aging population and various risk factors including medication, smoking, poor oral hygiene, diabetes, and inherited problems. This growing demand reflects the expanding market within the dental services sector, which encompasses a diverse range of treatments from cosmetic surgery to oral cancer detection and treatment, all aimed at addressing various oral diseases and ailments.

“IDEM represents an ideal platform for the Italian dental industry in Southeast Asia. In an all-comprehensive three-day event, UNIDI members seize the opportunity to meet professionals and dealers from the whole area – Myanmar, Cambodia, Timor-Leste, Indonesia, Laos, Malaysia, the Philippines, Thailand, Vietnam and Singapore – presenting the latest innovations in the dental industry,” said Gianfranco Berrutti, former president of UNIDI.

Related: Excitement for IDEM 2024 builds as organisers share more!