A new manager has been appointed for the Canadian location of the dental market leader following the merger of DENTSPLY and Sirona in February 2016: Mr. Christof Bissdorf brings with him a wealth of experience in the dental sector.
Dentsply Sirona Canada has appointed Mr. Christof Bissdorf as Vice President and General Manager, effective September/October 2016. In his new role, Mr. Bissdorf will head the country integration process, bringing together the former DENTSPLY and Sirona teams to form a competitive structure and lead the unified team to future success.
Mr. Bissdorf will be responsible for the strategic direction and operational guidance of Dentsply Sirona Canada. He will have direct line responsibility for all of the Sirona products, as well as for the Preventive, Restorative, Endodontic and Prosthetic businesses in Canada. The Implant, Tulsa Dental, Orthodontic and Healthcare commercial leads will continue to have a straight line reporting into their respective SBUs in addition to a dotted line reporting to Mr. Bissdorf.
He will report to Mr. Thomas Scherer, Group Vice President Regional Commercial Organisation, Western Europe and Canada.
“We congratulate Christof to his new position as Vice President and General Manager, Dentsply Sirona Canada,” stated Mr. Scherer. “We are excited to see that he will lead our combined teams to even greater successes.”
Mr. Bissdorf joined former Sirona in 2003 and has held various positions in sales including Sales Manager Instruments, Area Sales Manager Scandinavia and recently Country Manager for Canada. His experience in various markets will serve him well in his expanded role: “I am delighted to assume the new responsibility and to be a part of the integration process of Dentsply Sirona Canada,” he said. “I am confident that together, the unified team of Dentsply Sirona Canada will achieve a lot for our customers and the dental industry.”
