Adds GUM® Crayola™ Toothpaste in the US to expand its GUM® Crayola™ children’s line of oral care products
Sunstar Americas, Inc., a leading global oral health care company and the makers of the GUM® brand of oral care products, announced the expansion of the GUM® Crayola™ line of children’s product regimen by releasing a Tropical Twist-flavoured toothpaste, which further expands the existing line of GUM® Crayola™ manual, power and timer-light toothbrushes, toothpaste and flossers.
The new GUM® Crayola™ Toothpaste features a Tropical Twist fruit punch flavour and joins the existing GUM® Crayola™ Flossers and manual, power and timer-light toothbrushes, as well as the Squeeze-A-Color Toothpaste. The toothpaste contains dentist- and FDA-recommended levels of fluoride for protection against cavities, offering parents peace of mind that their child will have better oral health. The toothpaste has a fliptop cap with a smaller opening to ensure less mess and no waste. The new 4.2oz GUM® Crayola™ Toothpaste is available for $2.99.
Sunstar Americas adds GUM® Crayola™ Toothpaste in the US to expand its GUM® Crayola™ children’s line of oral care products.
Also introduces new GUM® Power Rangers™ Toothpaste and Flossers in the US to complete its GUM® Power Rangers™ children’s line of oral care products
The company also announced the completion of the GUM® Power Rangers™ line of children’s oral care products by releasing a red, berry-flavoured toothpaste and themed coloured flossers to join the successful GUM® Power Rangers™ timer-light and power toothbrushes currently available in the US.
Kids can confidently conquer plaque with a little help from their favourite superheroes, Saban’s Power Rangers™. The three items required for a complete oral health regimen include a toothbrush, toothpaste and a tool for interdental cleaning such as flossers. The GUM® Power Rangers™ kids oral care line features new red-coloured, berry-flavoured toothpaste and red, blue and dark gray flossers. These products match the power and timer-light toothbrushes currently available in the US. The toothpaste contains dentist- and FDA-recommended levels of fluoride, which actively fights against cavities, and the tasty flavour has been kid tested and approved, ensuring children will look forward to brushing their teeth. The fliptop cap reduces mess and prevents the cap from getting lost. The 4.2oz GUM® Power Rangers™ Toothpaste is available for the suggested retail price of $2.99.
The premium string on the new GUM® Power Rangers™ Flossers has a fluoride coating with a grape flavouring to ensure children will enjoy the taste and add flossing to their twice-a-day oral care routine. The string has a satin-like finish, which provides for easy sliding through even the tightest teeth. The flosser head, which is designed to comfortably fit a child’s mouth, allows flossing between all teeth, making sure no spot is left untouched. Now, parents can help their child have perfect oral health with a complete set of oral care products. The 40-count GUM® Power Rangers™ Flossers are available for $2.19.
“Parents can rest at ease knowing their children are helping to prevent and fight cavities with GUM®Power Rangers™ flavoured toothpaste, flossers and toothbrushes,” said Mr. Jim Doyle, VP of Sales and Marketing. “This regimen approach is the perfect way to help parents teach their kids about the importance of great oral health, starting from a young age,” said Mr. Doyle.
Sunstar Americas introduces New Gum® Power Rangers™ Toothpaste and Flossers in the US to Complete its Gum® Power Rangers™ children’s line of oral care products. (Photos by Business Wire)