Oral-B introduces new AI-integrated electronic toothbrush

The new Oral-B iO 10 with iOSense

Oral-B has announced its latest technological innovation, the Oral-B iO 10 with iOSense, an artificial intelligence (AI)-integrated device at the Mobile World Congress Barcelona.

The new iO10 is accompanied by a smart device callediOSense, which offers real-time guidance with the aid of AI and a personalised brushing experience that ensures healthier gums and teeth.

In the press release by Oral-B, the new iOSense will guide users in when, where and how to brush their teeth. It also comes with a magnetic charger that charges the brush in about three hours. For users on-the-go, it comes with the Power2Go charging travel case.

The Oral-B iO provides a deeper clean of teeth and gums, allowing users to maintain oral health easily and effectively. Compared to manual toothbrushes, the Oral-B iO helps users to get six times more plaque removal along the gumline, and healthier gums and whiter teeth in one week.

Benjamin Binot, senior vice-president of P&G Europe Oral Care said: “The innovation represents a new era of brushing that is more than just an electric toothbrush – it’s a fusion of ground-breaking technology, desirable design and amazing performance. iO 10 with iOSense is our latest commitment to building a digital health ecosystem that leads with advanced technologies, accessible solutions and more effective educational tools to improve oral care and health for all.”

Maike Siemons, Europe R&D Oral Care leader, also commented: “Our clinical tests show that Oral-B iO delivers a deeper clean of teeth and gums versus a manual toothbrush, but now with iOSense, the personalised brushing experience will revolutionise our entire relationship with our oral health.”

According to Oral-B, in a six-month clinical study, 96% of patients using Oral-B iO moved from non-healthy to healthy gums, users have 14.5 times higher odds of moving from non-healthy gums to healthy gums compared to a regular manual toothbrush, and Oral-B iO removes 62% more plaque than Sonicare DiamondClean SMART along the gumline and 26% more plaque in hard-to-reach areas.