Ortho Technology Announces New Director of Commercial Operations, Shawn Potter

Ortho Technology Inc. is pleased to announce its recent addition, Shawn Potter, who joins the Ortho Technology team as Director of Commercial Operations and Site Leader, working at the new Lutz, FL headquarters. In this position, Shawn is assuming the leadership role for the sales, marketing and customer service functions of Ortho Technology and the global distribution functions for Henry Schein Orthodontics.

Shawn joins Ortho Technology with more than 20 years of sales, marketing and business unit leadership experience in the orthodontic, endodontic and dental fields, spending several years at DenMat Corporation as their Senior Vice President of Sales and Customer Care. Shawn has also held the roles of Director of National Sales, VP of Marketing and General Manager at a variety of dental specialty divisions at Danaher Corporation. Shawn earned his MBA from Chapman University and attended San Diego State University for his bachelor’s degree.

Shawn commented, “Our priority as I take on my new role at Ortho Technology is fairly straightforward. We will use a positive team-based approach to put the customer first in everything that we do.”