The 2016 Annual Association of Orthodontists drew its usual impressive crowd of more than 13,000 practitioners from around the globe and brought new patrons into the Ortho Technology booth. The Florida-based company was fortunate enough to have the AAO in its backyard this year, offering customers next-day order pick-up at the show, and access to its three newest products.
Ortho Technology’s recent partnership with Plaque HD put the company’s booth in a green spotlight of sorts, revealing a new hygiene approach to customers and passersby alike.
Plaque HD™ is a buzz-heavy product that has been highlighted on Good Morning America, US Weekly, and Dentistry IQ.
The new toothpaste has green disclosing agents that colour and identify plaque – proven to help consumers remove up to four times more plaque than standard toothpaste, according to it makers, with published results in the International Journal of Dentistry and Oral Science. Plaque HD wasn’t the only one holding all the attention. Ortho Technology also launched two other well-established products at the show that proved popular amongst its customers – Chewies™ aligner tray seaters and ComfortBrace™ Strips, a wax alternative that offers superior protection, aesthetics and longevity.