Premier Dental and its izzo named to Fast Company’s annual list of the World’s Most Innovative Companies for 2023

Premier Dental has been named to Fast Company’s annual list of the World’s Most Innovative Companies for 2023. This year’s list highlights the businesses at the forefront of their respective industries, paving the way for the innovations of tomorrow. These companies are setting the standard with some of the greatest accomplishments of the modern world. In addition to the World’s 50 Most Innovative Companies, 540 organisations are recognised across 54 sectors and regions.

Julie Charlestein, izzo founder and CEO, and CEO of Premier Dental, said: “This recognition is truly amazing. After just one year we are in the ranks with Spotify, Airbnb and Chipotle! I am grateful to the hardworking teams at Premier, izzo and our partners. We are excited for what’s to come.”

The first and only of its kind, izzo is more than an ordinary toothbrush. It is a comprehensive system that contains virtually everything patients need to achieve the most optimal oral health in between their dental visits. The system includes:

• An oscillating electric toothbrush with a timer and three cleaning modes: ultra, daily, and gentle

• A low abrasive enamel polishing paste and safe “oscillating” polishing cup

• A high-performance patient-friendly scaler with a flexible tip for gentle and safe at-home plaque and soft debris removal

• A UVC sanitiser that kills 99.9% of germs*1 including bacteria and viruses

With izzo, professionals and their patients can feel confident in the efficacy of the four-in-one, as it is based in science and data. The system has been clinically shown to remove stains 73% better than advanced whitening toothpastes†1 with 45% less abrasion†1. Concomitantly, it has 93% better cleaning efficiency than advanced whitening toothpastes‡1.

Fast Company’s editors and writers sought out the companies making the biggest strides around the globe. They also judged nominations received through their application process. The World’s Most Innovative Companies is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides a first-hand look at the inspiring and innovative efforts of companies across all sectors of the economy.

“What a strange and thrilling year it has been to honour this year’s Most Innovative Companies. This year’s list compiles some of the most cutting-edge ground breakers who are changing our world every single day, from legacy organisations like McDonald’s to upstarts like MrBeast and institutions such as NASA. Everyone on this list does something completely, uniquely different, yet, they all have one thing in common: innovation,” said Fast Company editor-in-chief BrendanVaughan.


*Supported by microbiology testing – Technical Standards for Disinfection, Ministry of Health of PCR, Edition 2002, section 2 ( Guangdong Detection Center of Microbiology

†Based on average stain removal and abrasion of 26 advanced cleaning/whitening toothpastes from leading brands

‡As measured by the Cleaning Efficiency Index (ratio of stain removal to dental abrasion) of 26 advanced cleaning/whitening toothpastes

1Data on file