Renfert’s New Brand Positioning

Making Work Easy”: A new way of showing what has proved successful. 

“What feeling moves my hand?”; “Why do I particularly love some operations?”; “Where does my passion for dental technology actually come from?” – These are the everyday questions that result in true self-awareness. And if you find answers to these questions, you will manage to make work easy for people. Renfert has been honouring this very promise for years. The fact that the claim now also states what has long been done is obvious: Making work easy.

The crucial factor here is not just to be close to the individual steps – but also to the right feeling that is created when work is easy. This closeness to people and what they do should be visible and perceptible at all points at which people come into contact with Renfert.

This is the aim of the new brand image. It is a new way of showing what has long proved successful – in a unique, original way. A detailed interview and the visual unveiling of this new image will follow soon.