SmileDirectClub adds new Stain Barrier to oral care line

SmileDirectClub has announced the expansion of its oral care product offerings with its new Stain Barrier.

According to the oral care company, Stain Barrier protects teeth with an invisible shield against common staining beverages including coffee, tea, red wine and soda. The gel applicator utilises a gentle whitening agent to block stains for up to “4 hours” and is safe for daily use. Complete with 30 applications per pen, Stain Barrier is designed to be used 10 minutes before consuming beverages and dries clear within 5-10 seconds, leaving behind a cool mint flavour. With its ease and portability, Stain Barrier can be used at home or on the go.

The new product is now available at the company’s website and on Amazon, and will start hitting over 4,000 Walmart shelves in mid-February. It also complements SmileDirectClub’s existing oral care product offerings, including the recently released Dissolvable Strips and Pro Whitening System Plus.

“With the launch of Stain Barrier, we are continuing to provide new solutions to help customers create and maintain a healthy and confident smile,” said Amy Keith, general manager of Global Oral Care at SmileDirectClub. “The new Stain Barrier complements customers’ existing whitening routine by providing an additional layer of protection against the stain causing beverages our customers like to enjoy.”

Since launching in the US in 2014 as a telehealth platform for orthodontia, SmileDirectClub has served 1.5 million customers, offering them an end-to-end solution to keep teeth straighter, brighter and cleaner.