SmileDirectClub has announced the expansion of its whitening product line with its new Fast-Dissolving Whitening Strips, described as convenient and easy to use, and a whitening treatment for those who want results fast, without the mess of traditional whitening strips.
With a short wear time — just “once a day for 15 minutes”, as claimed by SmileDirectClub — the Fast-Dissolving Whitening Strips are ideal for those who suffer from painful sensitivity caused by other longer-wear whitening strips. In “seven days”, the new strips can whiten teeth up to nine shades in “half the wear time” when compared to 30-minute-wear strips if used as directed, although results may vary.
SmileDirectClub has partnered with Peloton star trainer Tunde Oyeneyin to help promote the new launch and highlight the convenience of this whitening product. Throughout the partnership, the trainer will share how she incorporates the new Fast Dissolving Whitening Strips into her self-care routine and how they have positively impacted her confidence.
“With the introduction of the Fast-Dissolving Whitening Strips, SmileDirectClub is revolutionising the way we look at whitening teeth,” said Amy Keith, general manager of Global Oral Care at SmileDirectClub. “The new strips allow customers to customise their teeth whitening journey by applying them anywhere, anytime, making teeth whitening convenient and accessible no matter where or when you choose to whiten.”
According to recent research by Pollfish with 1,000 US consumers, a majority of those surveyed believe having a whiter smile would boost their self-confidence. Additionally, about 40% of individuals want to focus on their oral care — teeth whitening, cleaning, straightening — as a means of improving their overall health in 2022.
The SmileDirectClub Fast-Dissolving Whitening Strips are currently available in the US, and slated for retailers across North America later in Q1 2022.