- Anthogyr opens door for Straumann to enter fast-growing value segment in China
- Straumann to acquire 30 per cent stake in Anthogyr
- Both parties intend to broaden cooperation
Straumann, a global leader in tooth replacement solutions, and the French dental implant manufacturer Anthogyr have announced a partnership agreement that enables the Swiss company to invest in Anthogyr and to address a broader section of the fast-growing tooth replacement market in China.
Anthogyr’s dental implant system is registered and established in China where it is positioned as a high-quality, attractively priced option. The agreement foresees the transfer of Anthogyr’s implantology business activities in China to Straumann by mid-year, giving the latter access to the fast-growing value segment there. The combination of the two companies’ sales capabilities is expected to provide the critical mass to compete and grow successfully in this segment. Straumann already leads the premium segment in China and has recently established a new country organisation and distributor network covering all provinces.
In addition, Straumann is to acquire a 30 per cent stake in Anthogyr and offers potential leverage to the business in other markets through Instradent, the business platform that Straumann is building to address the global value segment with multiple brands. Financial details were not disclosed and the agreement is expected to become effective at the end of March, subject to the fulfilment of certain conditions.
