- Group strengthens position in European dental biomaterials market
- botiss sales team in Germany transfers to Straumann
- Agreement reflects strong partnership between the two companies
Straumann and botiss biomaterials announced that Straumann will take over the exclusive distribution of botiss products in Germany from the third quarter of 2016. At the same time, Straumann will take over the local sales team of the Berlin-based company, which until now has managed distribution in its domestic market directly.
The agreement further strengthens the partnership between the two companies, which aims at providing comprehensive solutions for oral tissue regeneration. The integration of botiss’ German distribution organisation will also enhance Straumann’s position as a leading provider of dental biomaterials in Europe.
Mr. Wolfgang Becker, Head Sales Central Europe, explained: “The combination of our own products with botiss’ comprehensive line of regenerative solutions brings us closer to realising our vision of being the total solution provider of choice in tooth replacement in one of our major markets. Uniting our sales teams will improve coordination and efficiency and will further enhance customer service, enabling our customers to source all biomaterials they need from a single provider.”
Mr. Oliver Bielenstein, Managing Partner of botiss biomaterials, added: “This step will allow us to focus more intensively on product development and researching innovative solutions. Straumann’s commercial strength will help us to gain further market share in the key German market and to add value for dentists and patients with our solutions.”