Swedish “The Smile Bar” Expands from HK to Bangkok

The Smile Bar is an exclusive dental whitening treatment centre that offers first-class service in a modern environment. Following a successful launch in the summer of 2015 in Hong Kong, the time has now come for the concept – which includes Brilliant Smiles’ re:fresh treatment – to expand to Bangkok, Thailand.

Following its successful introduction in Hong Kong, The Smile Bar has now taken its next step into the Asian market by launching its first treatment centre in the heart of Bangkok on April 23, 2016. The centre is located in a three-story townhouse building in Siam Square where three services are seamlessly offered – dental, whitening and massage treatment. You can even have a foot massage while you are having your whitening treatment of your teeth, which is the “VIP treatment”.

“Thai consumers care much about their looks and value good service and a welcoming interior,” says Sirinart Sukkrajang, General Manager of The Smile Bar in Thailand. “That is why I believe The Smile Bar is the answer to their needs. We offer a competitive service in Bangkok. The products we use are safe and effective and our prices are reasonable.” Gregers Møller

Some of Thailand’s top beauty bloggers attended the TSB team at its inauguration on April 23, 2016.