VITA North America announces exclusive partnership With Dental Direkt

VITA North America has announced its exclusive distribution partnership with Dental Direkt, supplier of dental products and the biggest zirconia manufacturer in Europe. This collaboration between two of the dental industry’s strongest brands extends VITA North America’s product portfolio to offer the largest and broadest zirconia selections on the market.

“We are excited to partner with a quality material manufacturer, who completes our consumable portfolio ideally to fulfil all material needs of our customers,” said Patrick Bayer, vice-president of Sales and Marketing for VITA North America. “With this exclusive partnership, the United States and Canada will have access to the most expansive and advance zirconia portfolio in the market today, combined with accelerated distribution time and superb customer service.”

VITA’s premium zirconia line, VITA YZ, is available in a variety of sizes and four different translucency levels, including white, colour and multicolour variants. VITA is also the only manufacturer to offer pre-coloured and multicolour zirconia in all VITA classical A1-D4 and VITA SYSTEM 3D-MASTER shades.

In addition to the VITA product line, customers will now have access to Dental Direkt’s value-priced midrange zirconia product lines. Its eight zirconia offerings are available in a range of sizes in white, colour, multicolour and multilayer, as well as all 16 VITA classical A1-D4 shades and VITA Bleached Shades. The non-shaded zirconia is accompanied by the corresponding shade liquids for individual characterization. The newest addition to the Dental Direkt Zirconia line is the industry leading Nacera Pearl, a multilayer, multicolour disc with different translucencies and colours in one zirconia disc. In addition to a large offering of zirconia, a complete product line of high-impact thermoplastic polymers will also be available.

With the exclusive partnership between VITA North America and Dental Direkt, customers now have greater access to the largest zirconia portfolio available, expedited turnaround times from a US warehouse, exceptional customer service available in three languages and a local, technical support team comprised of trained dental technicians. The partnership is set to launch on 1 Jan 2023.

“Our exclusive partnership with VITA North America allows us to partner with an established dental manufacturer with operations in the US. Dental Direkt is known for always working in the best interest of the customer and processing orders and customer inquiries as quickly and as best as possible. Due to the time difference between the US and Germany, we weren’t always able to guarantee this and are pleased to have found a partner in VITA North America to support us here. By working together with VITA North America, customers will benefit from faster and easier processing of our product orders and services,” said Marcel Brüggert, CEO of Dental Direkt.