Zenyum rapidly expands its consumer product portfolio with three new innovation launches

Smile cosmetics brand gives Asian consumers more solutions to help floss, brush and whiten.

Smile cosmetics brand, Zenyum, has introduced three new oral care products to coincide with the gifting and festive period — Zenyum Waterflosser Pro, ZenyumSonic Go, and ZenyumBright Invisible Whitening Strips. Collectively, these three new products can help Asian consumers step-up their smile ritual and elevate how they floss, brush, and brighten their teeth every day.

“Since the successful launch of the ZenyumSonic Toothbrush in 2020, Zenyum has continuously expanded its market share in the fast-growing consumer dental segment in South East Asia. Our range of innovative smile cosmetics ranks from invisible braces that straighten your teeth to toothpastes with naturally-derived ingredients and water flossers. Now we are excited to release three new product lines, which will be available in our retail partner stores as well as our digital distribution channels across our nine markets in Asia,” said Julian Artopé, founder and CEO at Zenyum.

Zenyum Waterflosser Pro: Superior flossing for that dentist-fresh clean

Flossing better removes bad breath-causing bacteria than brushing alone, which reduces the risk of cavities and the likelihood of soreness, puffiness, and gingivitis that can lead to periodontitis. With Zenyum Waterflosser Pro, consumers can eliminate plaque and debris with a targeted burst of water, in a manner that’s more convenient than traditional floss.

ZenyumSonic Go: A portable power brush for a smile that won’t stop

Studies have shown that power brushes are more efficient at removing plaque and bacteria1. As demand across APAC for electric brushes continues to be a rapidly growing market2, the latest addition to the Sonic range of toothbrushes offers consumers more options for a consistently superior clean. Especially for those who are always on the move, purchasers can even opt for a customised travel case to keep the brush protected.

ZenyumBright Invisible Whitening Strips: Dazzle in an instant

Last year, the global teeth whitening market size was estimated at US$5bn and saw its largest growth in Asia Pacific3. Beyond functional hygiene, oral care has evolved to a standard of beauty and lifestyle.

Unfortunately, 50% of people who undergo whitening treatments experience sensitivity4. This is why ZenyumBright Invisible Whitening Strips are specially formulated with the Tri-Action ZenWhite Technology. The peroxide-free and enamel-safe formula avoids harshness caused by traditional whitening treatments, which makes it suitable for users with sensitive teeth concerns.

1 Cochrane Study, 2014

2 KBV Research, 2018

3 Astute Analytica, 2022

4 J Am Dent Assoc, 2002